Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Creativity is a Mystery: Clues from the Investigators' Notebooks

Creativity is a mystery: Clues from the investigators' notebooks
Cameron M.Ford, Rutgers University

Consider the following scenario:

Ladies and gentlemen, you may be wondering why I have invited you here today. Unfortunately, the occasion is not a pleasant one. A heinous crime has been committed—and I have been charged with conducting the investigation. Of course, my first step will be to develop an exhaustive description of the act in question. Once I establish the nature of the crime, I will direct my efforts toward uncovering three basic facts. I must first discover the culprit's motive for the crime. Then I must prove that the suspect had both the necessary means and the opportunity to commit the act. Only after ...

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