Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Everything New under the Gun: Creativity and Deadlines

Everything new under the gun: Creativity and deadlines
Connie J. G.Gersick, Associate Professor of Human Resources and Organizational Behavior, University of California at Los Angeles

With varying degrees of panic, teams pull up short when someone voices the perception, “We're running out of time!” At that point, successful groups quickly complete or drop agendas. They cast around for fresh ideas, often with the newly sought input of outside stakeholders. They come up with novel ways to approach their work and new insights on material they had already generated.

The whole business of having a deadline and a time schedule imposed is the ongoing largest single challenge of creativity within a corporate context. “Dead” is the operative word in “deadline.”

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