Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Training Creativity in the Corporation: The View from the Psychological Laboratory

Training creativity in the corporation: The view from the psychological laboratory
Robert W.Weisberg, Professor of Psychology, Temple University

Pessimism is in order regarding attempts to transfer creativity from the domain of an artist to that of an employee. There are probably no general principles that can be extracted from the work of a painter that will spontaneously transfer to work in designing circuits for portable telephones, or designing a method for increasing consumers' interest in a new savings instrument. Furthermore, even if employees are explicitly made aware of the expected value to be obtained from the art-exposure programs, any information gleaned from an artist is likely to be so general in nature as to be of ...

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