Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
Chapter 15: Is Your Creative Organization Innovative?
Is Your Creative Organization Innovative?
The characteristics of what we call “creative” organizations today will be necessary conditions for the typical organizations of tomorrow. Innovation will no longer be a strategic choice, and internal flexibility, freedom, self-control, and trust will all be required organizational characteristics necessary for organizational survival. Assuming that the qualities of individuals that promote or inhibit creativity will not change much over time, then what must change is the structuring of organizations.
An entrepreneur not fully happy with his job takes on market opportunity and forms a new company with several colleagues. The company has a distinctive approach to organizing and a unique human resources philosophy. The structure is flat, hierarchy and ...