Summary
Contents
Subject index
Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.
Chapter 14: The Many Facets of Creativity
The Many Facets of Creativity
Product innovations do not sell themselves; new ideas and inventions need novel organizational responses to help them move through terrains not automatically designed to recognize and appreciate novelty. Organizations need managers and professionals who are trained to be effective politically in their activities.
In the 1960s Spence Silver, a researcher for 3M company, came up with an odd glue that did not stick permanently; he did so as a result of noticing certain novel properties and reactions when he experimented with one of a family of monomers without following the prescribed procedure for the experiment (see Nayak & Ketteringham, 1986). Although there was little immediate interest ...
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