Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Promoting Creativity in Organizations

Promoting creativity in organizations
Edwin A.Locke, Chair of the Management Faculty, University of Maryland
Shelley A.Kirkpatrick, Research Analyst, Pelavin Research Institute

The uncreative person memorizes facts; the creative person constantly tries to make connections between facts. The uncreative person takes facts as given; the creative person tries to rearrange them in new ways. The uncreative person carefully regulates what the subconscious is allowed to feed the conscious mind; the creative person allows a free flow between the conscious and the subconscious. The uncreative person holds to fixed assumptions; the creative person constantly challenges assumptions. The uncreative person reacts to new discoveries in conventional ways; the creative person looks for unconventional applications.

The first author's favorite philosopher, Ayn Rand, speaks of creativity as “the power to ...

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