Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

The Role of Collaboration in Creativity

The role of collaboration in creativity
Nirmal K.Sethia, Associate Professor of Mangement and Human Resources, California State Polytechnic University

Individual creators need communication and interaction with their professional community to keep abreast of its knowledge frontiers and to “persuade” it about the significance of their own new contributions. Collaboration is an obvious medium of building professional bonds and links. Believers are necessary at the minimum to validate one's novel ideas, but often they are also needed to “spread the message,” and possibly even take up leads that may have to be pursued to fulfill the real promise of one's breakthroughs.

As creativity becomes an increasingly important element in organizational performance, a new understanding of creativity is needed to take us beyond the ...

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