Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Creativity: It's all in Your Social Network

Creativity: It's all in your social network
Daniel J.Brass, Associate Professor of Organizational Behavior, The Pennsylvania State University

The “strength of weak ties” lies in the fact that such ties often act as bridges between different groups. As such, these weak relationships often are a key source of novel, divergent, nonredundant information.

It is difficult to be creative, particularly about creativity, when sitting alone in an office staring at a computer screen. That observation is not an apology for the following. Rather, that is the point of this essay. No one is creative alone. You and I are only as creative as our social networks.

This idea didn't come to me as I was sitting at my computer. It was the result ...

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