Creativity in organizations has become an issue of great importance, but how does a company encourage personnel to find creative solutions to budgeting, product development, marketing and training? With engaging contributions from leading academics and professionals, this book explores the key factors that are critical to the development and promotion of creativity in any organization.

Multiple Visions and Multiple Voices: Academic and Practitioner Conceptions of Creativity in Organizations

Multiple visions and multiple voices: Academic and practitioner conceptions of creativity in organizations
Cameron M.Ford, Rutgers University
Dennis A.Gioia, The Pennsylvania State University

The real voyage of discovery consists not in seeing new landscapes, but in having new eyes.

M. Proust

It's new? Novel? Different?


Does it work?

J. Mansfield

Creativity is one of the most intriguing and elusive topics associated with human performance. It just might be the most seductive topic in the management of modern organizations, thus leading to the present day “romance with creativity.” Everyone, it seems, is smitten by the idea. And yet, it also seems that we do not have a clear conception of just what constitutes creativity in organizations. What is this sometimes mystical ...

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