Summary
Contents
Subject index
Creativity is an acquired skill, one that improves with practice. Cracking the Creativity Code shows you how!
This book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse.
In a light, entertaining style, the authors describe their unique, structured approach to creativity. To bring the reader closer to this lost art, the authors present a ‘Zoom in, Zoom out, Zoom in’ technique to make ‘creation’ more accessible to everyone.
Reinvigorate your personal creativity machines—once turned on, it will generate an unending stream of novel ideas that can change the world.
Your Brain as a PC
Your Brain as a PC
I intended to begin the first and second chapters with something entertaining, a few jokes and riddles, that would help clarify how creative you can be. On a second thought, I prefer to begin with a chapter that discusses how your brain functions, to show you how our brains enable us to be creative.
I will attempt to describe very simply how the brain operates like a PC (personal computer) placed on our shoulders. Like all PCs, our brains have
- a central processing unit (microprocessor),
- memory,
- sensors that receive information: video, audio, taste, smell, touch, absorbing external data and internal data regarding our body systems;
- installed software—for running and controlling our body systems, and
- acquired software—such as ...
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