Today's reporters need to understand differences and be able to report on diverse individuals and communities accurately and sensitively. This inexpensive and slim pocketbook is the perfect supplement to help your students achieve these crucial contemporary skills.
Chapter 8: Practicing Diversity in Public Relations and Advertising
Practicing Diversity in Public Relations and Advertising
Public relations and advertising are two of the fastest growing fields in communications. In the 1990s, journalism trade magazines, such as Quill, reported the majority of journalism and communication majors went into these two fields. New graduates, as well as veteran media professionals, are attracted to corporate dazzle as well as to the frequently generous salaries in comparison to those in newspapers, radio or television.
John D. Rockefeller once said, “The ability to deal with people is as purchasable a commodity as sugar and coffee. And I pay more for that ability than for any other under the sun” (Acker, 1992).
Looking at Public Relations
An added attraction for journalists is the fact that an ...