• Summary
  • Contents
  • Subject index

Corporate Social Responsibility in India is arguably the first comprehensive, well-researched book on the subject in the country. The author uses Indian examples, case studies and CSR role models from the Indian industry to explain the gap between Indian business needs and current practices. Practices and researches in economically developed counties have also been used extensively. As the Indian industry begins to enter international markets, it is going to be imperative to integrate CSR with business goals for long-term sustainability and healthy economic, social and environmental impact.

The book helps in understanding the meaning of business beyond financial numbers and tries to explain how even CSR can be used as a marketing tool and for business benefits. It dwells comprehensively upon the concept of CSR, from its inception as ph8ilanthropy till its journey to a form where now it is mandatory to be sensitive about CSR in businesses.This ready reckoner and guide for senior managers, CEOs, CFOs, HR and taxation officials in INdian and multinational companies, management students and academicians approaches CSR as a critical business need, not a philosophy.

Sanjay K. Agarwal is a Chartered Accountant working with organized retail business. His areas of interest include Corporate and Factory Accounts and Direct and Indirect Taxation.

Triple Bottom Line
Triple bottom line

In recent years, the business case for CSR has been gaining ground, revolving around the idea that what is good for the environment, the workers and the community is also good for the financial performance of the business. It is often described as ‘performance with a purpose’. CSR is closely linked with the principles of sustainable development, according to which companies should be obliged to make decisions based not only on financial/economic factors but also on the social, environmental and other consequences of their activities. Triple Bottom Line1 (TBL) takes in its fold the following three parameters to gauge business performance, i.e.:

  • Economic;
  • Environmental; and
  • Social Factors.

The term ‘Triple Bottom Line’ was coined by SustainAbility Limited (http://www.sustainability.com), an international business ...

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