Corporate Social Responsibility in India is arguably the first comprehensive, well-researched book on the subject in the country. The author uses Indian examples, case studies and CSR role models from the Indian industry to explain the gap between Indian business needs and current practices. Practices and researches in economically developed counties have also been used extensively. As the Indian industry begins to enter international markets, it is going to be imperative to integrate CSR with business goals for long-term sustainability and healthy economic, social and environmental impact.
The book helps in understanding the meaning of business beyond financial numbers and tries to explain how even CSR can be used as a marketing tool and for business benefits. It dwells comprehensively upon the concept of CSR, from its inception as ph8ilanthropy till its journey to a form where now it is mandatory to be sensitive about CSR in businesses.This ready reckoner and guide for senior managers, CEOs, CFOs, HR and taxation officials in INdian and multinational companies, management students and academicians approaches CSR as a critical business need, not a philosophy.
Sanjay K. Agarwal is a Chartered Accountant working with organized retail business. His areas of interest include Corporate and Factory Accounts and Direct and Indirect Taxation.
Chapter 1: Introduction
The concept of social responsibility among businessmen, particularly in India, is not new and can be easily seen in the form of magnificent temples, high mosques, large dharmshalas and great educational institutions. Indian literature is full of incidents when businessmen have gone out of the way to help extract kings and societies out of crises. Many Indian businesses are known for staying one step ahead of the government, as far as the welfare of employees and societies is concerned.1
Till the late twentieth century, the mission of business firms was exclusively economic. With the business environment being characterised by various developments including the shift of power from capital to knowledge, increased levels of literacy and the shrinking of geographical boundaries due to faster means of ...