“This is the cutting-edge textbook on a managerial approach to corporate responsibility. Students and executives will benefit a great deal by studying the cases and best practices that are here. It's a terrific book.” —Ed Freeman, Elis and Signe Olsson Professor of Business Administration, Darden School of Business, University of Virginia Corporate Responsibility offers a concise and comprehensive introduction to the functional area of corporate responsibility. Readers will learn how corporate responsibility is good for business and how leaders balance their organization—s needs with responsibilities to key constituencies in society. Author Paul A. Argenti engages students with new and compelling cases by focusing on the social, reputational, or environmental consequences of corporate activities. Students will learn how to make difficult choices, promote responsible behavior within their organizations, and understand the role personal values play in developing effective leadership skills.

The Business Case for CR

The Business Case for CR

As seen in Chapter 1, the modern concept of corporate responsibility evolved from the responses of NGOs and other interested parties to social and environmental errors made by corporations. Since CR’s beginnings, however, corporations have discovered that behaving in socially, ethically, and environmentally responsible ways can often contribute to a company’s financial bottom line.

What Is the “Business Case” for Corporate Responsibility?

But why does CR have to make good financial sense—that is, why does CR need to result in profit? Isn’t it enough for a corporation’s CR activities to contribute to the other two Ps of Elkington’s triple bottom line framework—people and planet? While this is a nice idea in theory, there are many stakeholders in ...

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