“This is the cutting-edge textbook on a managerial approach to corporate responsibility. Students and executives will benefit a great deal by studying the cases and best practices that are here. It's a terrific book.” —Ed Freeman, Elis and Signe Olsson Professor of Business Administration, Darden School of Business, University of Virginia Corporate Responsibility offers a concise and comprehensive introduction to the functional area of corporate responsibility. Readers will learn how corporate responsibility is good for business and how leaders balance their organization—s needs with responsibilities to key constituencies in society. Author Paul A. Argenti engages students with new and compelling cases by focusing on the social, reputational, or environmental consequences of corporate activities. Students will learn how to make difficult choices, promote responsible behavior within their organizations, and understand the role personal values play in developing effective leadership skills.
Chapter 10: Implementing a CR Strategy
Implementing a CR Strategy
As we have discovered throughout the preceding chapters of this book, identifying corporate responsibility initiatives that will align with a corporation’s business strategy and create shared value is a significant challenge for companies across all industries. For decades, companies have struggled with how to allocate resources to CR activities that will not only produce social and environmental results but also contribute to a firm’s financial bottom line in a meaningful way.
Throughout the cases in this book, we have seen firms from McDonald’s to Walmart to Goldman Sachs successfully devise a CR strategy and sustainability programs that create value for a variety of stakeholders. Once a corporation has successfully addressed this problem, however, there is still a major ...