“This is the cutting-edge textbook on a managerial approach to corporate responsibility. Students and executives will benefit a great deal by studying the cases and best practices that are here. It's a terrific book.” —Ed Freeman, Elis and Signe Olsson Professor of Business Administration, Darden School of Business, University of Virginia Corporate Responsibility offers a concise and comprehensive introduction to the functional area of corporate responsibility. Readers will learn how corporate responsibility is good for business and how leaders balance their organization—s needs with responsibilities to key constituencies in society. Author Paul A. Argenti engages students with new and compelling cases by focusing on the social, reputational, or environmental consequences of corporate activities. Students will learn how to make difficult choices, promote responsible behavior within their organizations, and understand the role personal values play in developing effective leadership skills.
Chapter 8: Corporate Philanthropy
Corporate philanthropy (CP) is at the root of what has grown into broader CR strategy during the late 20th and early 21st centuries, and includes donations of money, employee time, and gifts in kind. Historically, there have been several motivations behind a corporation’s decision to initiate a philanthropic program, ranging from the desire to be a good corporate citizen to reputation and relationship building. However, these approaches to CP have also been consistently criticized as PR efforts at best, making them not as transformative as other potential social investments, and in some cases a waste of shareholder money.
Historically, there has been a great deal of argument about the role of business in society. In Chapter 2, we explored University of Chicago ...