“This is the cutting-edge textbook on a managerial approach to corporate responsibility. Students and executives will benefit a great deal by studying the cases and best practices that are here. It's a terrific book.” —Ed Freeman, Elis and Signe Olsson Professor of Business Administration, Darden School of Business, University of Virginia Corporate Responsibility offers a concise and comprehensive introduction to the functional area of corporate responsibility. Readers will learn how corporate responsibility is good for business and how leaders balance their organization—s needs with responsibilities to key constituencies in society. Author Paul A. Argenti engages students with new and compelling cases by focusing on the social, reputational, or environmental consequences of corporate activities. Students will learn how to make difficult choices, promote responsible behavior within their organizations, and understand the role personal values play in developing effective leadership skills.

The Corporation’s Responsibility to Consumers

The Corporation’s Responsibility to Consumers

As society’s expectations of corporations have shifted to include socially and environmentally responsible behavior, a growing body of literature has emerged regarding corporate accountability to the environment, society, and governance issues. Despite the increased conversation around broader issues of corporate responsibility, only limited attention has been dedicated to the corporation’s responsibility to its consumers.

Why is that? One reason may be the prevalent neoliberal discourse around consumer choice and personal responsibility. Neoliberalism advocates a limited, laissez-faire approach to issues of government involvement, and the neoliberal view of consumer responsibility involves the notion that a rational consumer will decide whether to pay for a product depending on the value he or she derives from it, and, that ...

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