The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Chapter 7: Corporate Communications and Flexibility: Towards an Agile Body?
Corporate Communications and Flexibility: Towards an Agile Body?
Coordinating different people's actions … means reducing the range of actions available to each one of them. And while the reduction in variety may increase efficiency, it also tends to undermine the ability to promote new values, to perform new tasks or to handle new situations. For this reason many people are now asking how organizations can be made more flexible and adaptive.
Corporate communications is not a distinct and separate type of communication but a management ideal with wide-ranging organizational implications. Yet, those implications are rarely discussed in the literature. Given its potential impact on the organizational domain, we need to scrutinize the organizational “anatomy” ...