The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Chapter 6: Corporate Communications as Control: The Body is Disciplined
Corporate Communications as Control: The Body is Disciplined
More than ever, domains of the self once considered private come under corporate scrutiny and regulation. What one does, thinks or feels – indeed, who one is – is not just a matter of private concern but the legitimate domain of bureaucratic control structures armed with increasingly sophisticated techniques of influence.
As corporate communications involves the organization in its entirety, it requires more wide-ranging attempts to integrate organizational messages than we find in conventional marketing or public relations programmes. Integration is rarely something that occurs spontaneously and is therefore seldom left to local initiatives of self-organizing. Within the context of corporate communications, messages, symbols and behaviours ...