The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Chapter 5: Justifying Corporate Communications: Diagnosing the Fragile Body
Justifying Corporate Communications: Diagnosing the Fragile Body
… social texts do not merely reflect or mirror objects, events and categories pre-existing in the social and natural world. Rather, they actively construct a version of those things. They do not just describe things; they do things. And being active, they have social and political implications.
The literature tells us that that the growing emphasis on the corporate body in professional communications is unavoidable. In a world saturated with signs and images, it seems necessary to unify, align and coordinate all communications to ensure consistency in corporate messages and behaviours – in other words, to integrate the many dimensions of the organization's communication. After ...