• Summary
  • Contents
  • Subject index

The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.

Justifying Corporate Communications: Diagnosing the Fragile Body
Justifying corporate communications: Diagnosing the fragile body

… social texts do not merely reflect or mirror objects, events and categories pre-existing in the social and natural world. Rather, they actively construct a version of those things. They do not just describe things; they do things. And being active, they have social and political implications.

Jonathan Potter and Margaret Wetherell (1987: 6)

Introduction

The literature tells us that that the growing emphasis on the corporate body in professional communications is unavoidable. In a world saturated with signs and images, it seems necessary to unify, align and coordinate all communications to ensure consistency in corporate messages and behaviours – in other words, to integrate the many dimensions of the organization's communication. After ...

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