• Summary
  • Contents
  • Subject index

The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.

Interlude: From Total to Wholesome Bodies
Interlude: From total to wholesome bodies

In the first part of this book, we introduced the reader to the field of corporate communications as a specific mindset that claims to encompass all communications within one coherent perspective. Conceptualizing corporate communications as the “body” of communications, we have demonstrated how contemporary organizations, in their pursuit of identity and legitimacy, are increasingly preoccupied with the management of total images of organizations. The ambition of corporate communications is to integrate all symbols, messages and behaviours in order for the organization to speak consistently across different audiences and media. In its quest for integration, corporate communications has become an expansive managerial project that permeates the entire organizational domain and shapes its outlook, its culture ...

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