• Summary
  • Contents
  • Subject index

The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.

Corporate Reputation and Stakeholder Communication: The Body in the Eyes of the “other”
Corporate reputation and stakeholder communication: The body in the eyes of the “other”

Whereas I cannot apprehend my body as an object but only as a body-for-itself, I apprehend the body of the other as an object about which I take a point of view and realize that my body as an object is the body-for-others … Being seen and observed by the other results in a recognition of my facticity that I am an object to the other.

Bryan Turner (1996: 77)

Introduction

Corporate reputation has become an essential building block in the communication strategies of contemporary organizations. Increasingly, reputations are planned, managed and staged by corporate actors seeking to establish and maintain ...

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