The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Chapter 1: The Emergence of Corporate Communications: Rehabilitating the Corporate “Soul”
The Emergence of Corporate Communications: Rehabilitating the Corporate “Soul”
The traditional potency of the family, the church, and the local community suddenly seemed dwarfed by the sway of the giant corporations. This momentous shift in the balance of social forces created a crisis of legitimacy for the large corporation.
When we talk about current management trends, we often ignore their historical dimension. Some developments, like corporate blogging, are obviously fairly new: they are made possible by the development of digital communication technologies. Most trends, however, have precursors in the history of business enterprise. This is true also for corporate communications. As a field of practice, corporate communications dates back to the second half ...