The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Chapter 8: Corporate Communications as Polyphony: A Body with Multiple Voices
Corporate Communications as Polyphony: A Body with Multiple Voices
If we conceive of organization as many dialogues occurring simultaneously and sequentially, as polyphony, we begin to hear differences and possibilities. We discover that each voice, each person, is his or her centre of any organization. And it is from each of the dynamic centres that change occurs.
In the complex business environment of today in which identity and legitimacy are constantly at issue, it is difficult to imagine a world in which corporate communications does not play a significant role. Without some alignment of symbols and messages in a cluttered marketplace, some clarity and continuity in communications, organizations will have difficulties being ...