The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Part I: The New Corporeal Project
- Chapter 1: The Emergence of Corporate Communications: Rehabilitating the Corporate “Soul”
- Chapter 2: The Scope of Integrated Communications: Apprehending an Expanding Body
- Chapter 3: Corporate Branding and Identity: The Body is Marked
- Chapter 4: Corporate Reputation and Stakeholder Communication: The Body in the Eyes of the “other”
- Interlude – From Total to Wholesome Bodies
Part II: Behind the Corporeal Project