Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.
Chapter 9: Older and Better?: Elders and Advertising
Older and Better?: Elders and Advertising
At that moment, I realized that from the standpoint of advertising and corporate America, I was a dead man walking.
Did you know that the year 1999 was the International Year of Older Persons? The United Nations sanctioned this celebration, a focal point of which was a proclamation that highlighted a UN principle stating that older people around the world should be treated fairly regardless of age, gender, racial or ethnic background, disability, or other status. The principle also stated that older people should be valued independently of their economic contribution to society (Carrigan & Szmigin, 2000).
How do you think the United Nations would feel about a recent advertisement ...