Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.
Chapter 8: The Melting Pot?: Advertising Portrayals of Asians, African Americans, and Hispanics
The Melting Pot?: Advertising Portrayals of Asians, African Americans, and Hispanics
It is understanding that gives us an ability to have peace. When we understand the other fellow's viewpoint, and he understands ours, then we can sit down and work out our differences.
You are probably familiar with the term “melting pot” used as a descriptor of the makeup of the citizenry of the United States. The term melting pot was popularized in a 1908 play titled The Melting Pot by British Jewish playwright Israel Zangwill. In the play, Zangwill's idea of a country serving as a melting pot suggested that individuals would melt into a mainstream culture and a diverse population would become ...