Summary
Contents
Subject index
Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.
Chapter 4: Checks and Balances: Government and Self-Regulation of Advertising
Checks and Balances: Government and Self-Regulation of Advertising
That government is best which governs the least, because its people discipline themselves.
Morris Hite once said that advertising lives in a fish bowl (Hite, 1988). It is the most visible of all commercial practices, and no other business, communications medium, art form, or enterprise has so many watchdogs. In Chapter 3, we examined how the mass media play an influential role in regulating advertising messages (and vice versa). In this chapter, we evaluate other regulatory mechanisms that are much more formalized than the Chinese Wall relationship described in Chapter 3. Specifically, we examine the roles of the government (via the First Amendment of the Constitution and the Federal Trade ...
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