Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.
Chapter 3: The Chinese Wall: Advertising and Mass Media
The Chinese Wall: Advertising and Mass Media
The function of the press in society is to inform, but its role in society is to make money.
A recent issue of a fashion magazine had a special section featuring information about fashion and style. In the section, each full-page advertisement faced a full page of editorial featuring fashion and beauty tips. However, upon reading each one-page story, it quickly became apparent that the “hero” of each editorial was the product featured in the advertisement opposite the story. An ad for the Chrysler PT Cruiser (Figure 3.1), for example, was accompanied by a story (Figure 3.2) about chic shopping areas in Los Angeles. Not surprisingly, the Chrysler PT Cruiser is ...