Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.

Are Goods Bad?: Living in a Consumer Culture

Are goods bad?: Living in a consumer culture

It is not enough to show people how to live better: there is a mandate for any group with enormous powers of communication to show people how to be better.

—Marya Mannes

In the United States today, individual as well as corporate wealth are important social goals. The economic role of advertising, discussed in Chapter 1, was recognized as an essential factor in modern commerce more than 70 years ago (McDonald, 1992). An examination of advertising's specific effects on the economy shows that advertising increases consumer demand for products and services in the short term and also encourages competition based on increased demands (McDonald, 1992). In addition, advertising affects the prices of ...

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