Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.
Chapter 17: Advertising: Agencies, Values, and the Commons' Dilemma
Advertising: Agencies, Values, and the Commons' Dilemma
The morality of an act is a function of the state of the system at the time it is performed.
At the start of the new millennium, the advertising industry is facing a range of challenges. At a recent meeting of the American Association of Advertising Agency's 2002 management conference, organization chairman Brendan Ryan told colleagues that he was worried that respect for and in the advertising industry is not high (Elliott, 2002a). Clients respect work less and less, and consumers rated advertising professionals well below lawyers, auto mechanics, and members of Congress. Ryan blamed this lack of respect on pressures for short-term earnings, pressures from being companies that were publicly traded, ...