Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.
Chapter 16: The Bleeding Edge: Online Advertising
The Bleeding Edge: Online Advertising
The Internet is so big, so powerful and pointless that for some people it is a complete substitute for life.
Have you recently clicked the “Close” box for a banner ad that popped up on your screen when you were trying to find some information or download some software? Or deleted an e-mail message with a once-in-a-lifetime special offer? Maybe you are the type of person who doesn't even remember seeing any ads online: You have trained yourself to ignore them, much like annoying little bugs that swarm around you on a summer day.
Frankly, many practitioners in the traditional advertising industry still have not figured out what to do about online advertising. The solution for many ...