Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.

We the People: Political Advertising

We the people: Political advertising

Well, I guess we get what we deserve, because if you can affect a presidential campaign on a 30-second commercial, if people will not listen to debates, if they're not interested in hearing what the candidates have to say, yet one negative political ad is able to move people, I guess it's our own fault.

—Helen Spivak

In the U.S. advertising industry, political advertising is indeed a horse of a different color. It is unique in so many ways. First, it only occurs for a few weeks every year or every other year. In addition, by law, media vehicles must sell the airtime and space to political advertisers at their lowest rates during the 4 weeks before an ...

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