Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.

Doctor's Orders: Advertising Prescription Drugs

Doctor's orders: Advertising prescription drugs

Words are, of course, the most powerful drug used by mankind.

—Rudyard Kipling

What do the following images have in common? Recently married couples enjoying time together. Grandparents and their grandchildren. A t'ai chi class in the park. Animated stomachs dancing to a rendition of an Elvis Presley song. All these images, and more, have been seen in advertising for prescription pharmaceutical drugs. Today, advertisements promoting prescription drugs are as prevalent on TV and in magazines as are ads for cars, toys, and soda pop. Indeed, 99% of Americans have seen an advertisement for a prescription drug in the past 6 months (Media-DailyNews, 2002).

The United States leads the world in the development of pharmaceutical products and produced about ...

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