Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.
Chapter 12: Two of a Kind?: Tobacco and Alcohol Advertising
Two of a Kind?: Tobacco and Alcohol Advertising
If I give up drinking, smoking, and fatty foods, I can add ten years to my life. Trouble is, I'll add it to the wrong end.
Tobacco and alcohol advertising are often lumped together in discussions about controversial products. These two categories comprise a range of individual products (e.g., cigarettes, pipes, and cigars for tobacco and beer, wine, and “spirits,” or what we sometimes think of as hard liquor, for alcohol). The two categories have several things in common. First, there are restrictions on who can buy the products. According to state and federal law, consumers must be at least 18 years old to purchase tobacco and at least ...