Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.

The Vice Squad: Advertising Controversial Products

The vice squad: Advertising controversial products

The physically fit can enjoy their vices.

—Lord Percival

One reason that we, as consumers, purchase products and services is to complement and enhance our lifestyles. As we discussed earlier in this book, many of our purchase decisions are based on a combination of factors, including the images and messages presented in the advertising for the products and services, the price of the products and services, and our past experiences with the products and services or those of competitors. Most of our purchases are fairly uncontroversial using uncontroversial advertising messages: You rarely hear a media outcry regarding advertising messages in peanut butter commercials, for example.

However, for certain products and services, the situation is somewhat more complex. ...

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