Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.
Chapter 10: Getting Older Younger: Children and Advertising
Getting Older Younger: Children and Advertising
The test of the morality of a society is what it does for its children.
In the United States, we treasure children. They are our legacies and our hopes for tomorrow. They are also part of our connections to the past. Although we value children and the institution of childhood, it is a cliché in our society today that children are different now from in the past: Children grow up faster and mature earlier than in any other generation. As a result, children of all ages are prized as consumers, perhaps now more than ever.
Today in the United States, the U.S. Census Bureau estimates that there are more than 70 million individuals under the ...