Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.
Chapter 1: Advertising, its Supporters, and its Critics
Advertising, its Supporters, and its Critics
Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that keeps our economy surging forward.
Advertising is the rattling of a stick inside a swill bucket.
Advertising: We see and hear it every day. We talk about it with our friends and family; television specials are dedicated to it. When it happens during major events like the Super Bowl, we read about it and highly anticipate it. The focus of this book is advertising in general and its role in our society in particular. Like many types of mass-mediated content (e.g., television programs, popular film, music, and news stories), advertising influences our lives. Whether this ...