Summary
Contents
Subject index
Exploring the expression of taste through the processes of consumption this book provides an incisive and accessible evaluation of the current theories of consumption, and trends in the representation and purchase of food. Alan Warde outlines various theories of change in the twentieth century, and considers the parallels between their diagnoses of consumer behaviour and actual trends in food practices. He argues that dilemmas of modern practical life and certain imperatives of the culture of consumption make sense of food selection. He suggests that contemporary consumption is best viewed as a process of continual selection among an unprecedented range of generally accessible items which are made available both commerciall
Chapter 5: Health and Indulgence
Health and Indulgence
Disciplining the Body and Pampering the Soul
The November 1991 edition of Cosmopolitan ran an article entitled ‘Comfort food’; ‘say goodbye to the wintertime blues with shepherd's pie followed by a sinful pud’. Written by a columnist, Richard Ehrlich, it reported a conversation with a friend, Lucy, and her choice of food in a restaurant. It starts from the justifications for selecting something that is perhaps unhealthy, certainly fattening and bearing little established style value – bangers and mash (sausage and mashed potatoes). Explaining herself she says: ‘“Every so often, you have to break the rules. Sometimes salad just won't do it.”’ Lucy, it is explained, is ‘very health conscious. Not a fanatic, but someone who looks after herself in every ...
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