- Subject index
This book provides an introduction to the historical and theoretical foundations of consumerism. It then moves on to examine the experience of consumption in the areas of space and place, technology, fashion, `popular' music and sport. Throughout, the author brings a critical perspective to bear upon the subject, thus providing a reliable and stimulating guide to a complex and many-sided field.
Chapter 9: The Consuming Paradox
The Consuming Paradox
During the course of this book I have used a series of case studies to highlight the ways in which consumerism is manifested as a way of life. There seems to be considerable evidence to suggest that consumerism does have an influential role to play in constructing our everyday experience in an array of social realms. Those realms of life I discussed above are merely symptomatic of the nature of social change that I am attempting to describe. My discussion might equally have considered countless other areas of social life all of which have in recent years been transformed by a consumer ethic, such as education, health care, tourism and transport. Those areas of social life I have discussed are ...