- Subject index
This book provides an introduction to the historical and theoretical foundations of consumerism. It then moves on to examine the experience of consumption in the areas of space and place, technology, fashion, `popular' music and sport. Throughout, the author brings a critical perspective to bear upon the subject, thus providing a reliable and stimulating guide to a complex and many-sided field.
Chapter 8: Consuming Sport
Sport is perhaps the single area of contemporary social life to have been most profoundly altered in recent years by the everyday impact of consumerism as a way of life. What is perhaps more interesting, as I will go on to argue during the course of this chapter, is that the processes associated with the commercialization of sport appear to be actively increasing the profile of sport as a legitimate diversion from the actualities and tensions of everyday life. The debate here centres on whether or not such developments have ideological implications for the broader impact of consumerism upon modern or (post)modern life. In this chapter, I will suggest that consumerism not only infiltrates all aspects of social life including sport, but ...