- Subject index
This book provides an introduction to the historical and theoretical foundations of consumerism. It then moves on to examine the experience of consumption in the areas of space and place, technology, fashion, `popular' music and sport. Throughout, the author brings a critical perspective to bear upon the subject, thus providing a reliable and stimulating guide to a complex and many-sided field.
Chapter 6: Consuming Fashion
Fashion is arguably the arena within which the wares of consumerism are most visibly expressed and fervently endorsed as constituting a legitimate way of life. In this respect, there could well be grounds for arguing that ‘Fashion is a commercial, industrial art, concerned less with beauty than with making money’ (McDowell, 1994: 57). On the surface, fashion appears to provide the consumer with a plethora of choice – a palette from which he or she can paint an identity as he or she pleases. Some critics argue, however, that fashion in fact amounts to little more than an artificial temporal arena within which consumer capitalism cynically renews itself. Alternatively, Featherstone (1991) has argued that consumer culture is characterized by the violation of ...