• Summary
  • Contents
  • Subject index

This book provides an introduction to the historical and theoretical foundations of consumerism. It then moves on to examine the experience of consumption in the areas of space and place, technology, fashion, `popular' music and sport. Throughout, the author brings a critical perspective to bear upon the subject, thus providing a reliable and stimulating guide to a complex and many-sided field.

Consumerism Then and Now
Consumerism then and now

The Church of England is to adopt a corporate logo in an attempt to rid the Church of its muddled image and provide a ‘common visual identity’ for its 13,000 parishes … The Rev. Eric Shegog said … ‘The Church is one of thousands of bodies competing for attention in the media market place and we have got to do it efficiently.’ He said the Church sought a symbol that had ‘gravitas with a contemporary feel’.

(Combe, 1996: 1)

Consumerism appears to have become part and parcel of the very fabric of modern life. Areas of social life that were previously free of the demands of the marketplace, including religion, have had to adapt to a world where the needs ...

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