Previous Chapter Chapter 9: Consuming Futures II: ‘Green’ and Sustainable Alternatives

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Consuming Futures II: ‘Green’ and Sustainable Alternatives
Consuming futures II: ‘Green’ and sustainable alternatives

Concerns about consumerism and attempts to promote alternatives have a long history, almost ‘as old as capitalism itself’ (Etzioni, 2003: 7). Forms of consumer activism and campaigns arising from problems associated with capitalist market-exchange-based forms of consumption can be traced back to at least the mid-nineteenth century and the reaction of working-class communities in England to ‘excessive prices and poor quality goods, food in particular’, which led to the establishment of a modern cooperative movement offering consumers the possibility of forming mutually beneficial consumer cooperatives providing good quality products and services at the lowest cost, as an alternative to conventional profit-seeking consumer businesses. Consumer cooperatives are now to be found around the ...

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