Summary
Contents
Subject index
Has consumer culture got out of hand? Are the costs of universal access and pollution too great to bear?This comprehensive, lively and informative book will quickly be recognized as a benchmark in the field. It brings together a huge set of resources for thinking about consumer culture and examining its origins and consequences within a global context. Adept in handling a complex range of theories, Consumer Society scrupulously uses examples throughout to inform and enhance understanding. Smart writes with verve and feeling and has produced a book that simultaneously covers and enlarges our understanding of consumer culture. Clear, engaging and original, this book will be important reading for all those interested in our global culture of consumption including students of sociology, social geography and cultural studies.
Cultivating Consumers: Advertising, Marketing, and Branding
Cultivating Consumers: Advertising, Marketing, and Branding
In the USA in the late nineteenth century merchants feared that growing productive capacity would lead to overproduction and economic crisis. For some observers it represented a ‘crisis of distribution’, the problem being how to move the increasing quantity of goods being manufactured on to consumers, a crisis that was considered in substantial part to be bound up with the distribution of wealth and income (Leach, 1993). While many businessmen considered the market to be the appropriate mechanism for resolving the problem of wealth distribution, intervention was considered to be necessary to remedy the distribution problems arising from the rapidly increasing growth in productive capacity. Reference began to be made to the need to ...
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