Consumer Culture and Society offers an introduction to the study of consumerism and mass consumption from a sociological perspective. It examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior. Opening chapters provide a theoretical overview and history of consumer society and featured case studies look at mass consumption in familiar contexts, such as tourism, food, and higher education. The book explores ethical and political concerns, including consumer activism, indebtedness, alternative forms of consumption, and dilemmas surrounding the globalization of consumer culture.

Objects of Consumption: Commodities and Mass Consumer Society

Chapter 10 alternative forms of consumption

Considering the social problems that mass consumer society has created, some consumers are making a deliberate effort to try to become less dependent on consumer goods and services and de-commoditize their lives by engaging in alternative forms of consumption. Some of these alternative consumers are choosing to reduce their overall consumption through reusing and repairing products they have already bought, while others are trying to avoid accumulating mass consumer goods by borrowing from and sharing with others. Voluntary simplicity consumers are reducing their hours at work to have more free time, do-it-yourself consumers are building their own furniture, and collaborative consumers are sharing cars, power tools, and even their couches for ...

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