The First Edition of this contemporary classic can claim to have put ‘consumer culture’ on the map, certainly in relation to postmodernism. Updated throughout, this expanded new edition includes a fully revised preface that explores the developments in consumer culture since the First Edition. Among the most noteworthy areas discussed are the effect of global warming on consumption, the rise of the new rich, changes in the North/South divide and the new diversity of consumer culture. The result is a book that shakes the boundaries of debate, from one of the foremost writers on culture and postmodernism of the present day.
Chapter 5: The Aestheticization of Everyday Life
The Aestheticization of Everyday Life
If we examine definitions of postmodernism we find an emphasis upon the effacement of the boundary between art and everyday life, the collapse of the distinction between high art and mass/popular culture, a general stylistic promiscuity and playful mixing of codes. These general features of postmodern theories which stress the equalization and levelling out of symbolic hierarchies, antifoundationalism and a general impulse towards cultural declassification, can also be related to what are held to be the characteristic postmodern experiences. Here one can build upon the use of the term modernité by Baudelaire to point to the new experience of modernity, the shocks, jolts, and vivid presentness captured by the break with traditional forms of sociation which ...