• Summary
  • Contents

The power to change things lies within us. Presented in this book is a theory of how shifts in oneself can have profound shifts in corporations, markets, systems and the world. The fractal theory introduced in this book indicates how these complex structures can be holistically perceived and correspondingly shifted. It presents the ideas through reader-friendly figures and tables for better understanding.

The Fractal Ladder
The fractal ladder

We began this book with the hypothesis that for a person to have a true impact in the world, to “become the change that one wishes to see in the world” would necessitate that the change has a way to ripple out into progressively more complex levels of organization. The change that occurred in a person would need to be able to manifest at the level of corporation, at the level of market, and at the level of system, in such a way that the nature of the change made in the person finds the pathways, or rather is able to influence the very fiber of the progressively more complex layers of organization.

This can only happen if the fiber itself ...

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