“A graduate course in composition studies would make good use of the book because of the author's very careful and thorough comparison of composition studies and speech communication…. The book does indeed make an important contribution to the field; if students speak or write, what should they speak or write about? Scholarship of Social Influence offers important suggestions for empowering students not just as speakers or writers, but as citizens as well.” -Bill Bolin, Texas State University When human knowledge becomes historicized and socialized, the distinctions between our public, academic, and instructional personae fade. In place of such traditional personae, a new identity is encouraged for scholars in the field of communication. Scholarship of Social Influence redescribes our understanding of theory, criticism, and pedagogy with the vocabulary of neo-pragmatism and successfully argues that rhetorical scholars can assume a cultural importance in life. This ingenious volume describes where philosophy ends and application begins and will be well-received by researchers, upper-level students and professionals in rhetoric, communication studies, cultural studies, and sociology.

Conclusion

Conclusion

The preceding five chapters articulate a vision of a redescribed critical scholarship within Speech Communication. Although not limiting claims to rhetorical scholarship in Communication Studies, I drew upon the examples and experiences of Communication scholars in order to exemplify one type of scholarship that can be adapted throughout the humanities. Theodor Adorno (1990) explains this vision for a critical scholarship in more detail:

[T]he task of criticism must be not so much to search for the particular interest-groups to which cultural phenomena are to be assigned, but rather to decipher the general social tendencies which are expressed in these phenomena and through which the most powerful interests realize themselves. Cultural criticism must become social physiognomy. (p. 30)

Adorno emphasizes the necessity to see culture as a ...

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