Community Projects as Social Activism: From Direct Action to Direct Services by Benjamin Shepard is an engaging and accessible work that will get today's students excited about the very real prospect of achieving lasting, positive change within their communities. It outlines a distinct approach to community practice born out of the intersection among social movements, day-to-day organizing, and the lessons of five decades of community change practices. This invaluable resource is a must-have for anyone involved in community organization, community health, and community activism practice research and policy.
Chapter 7: Mobilization and Spreading the Message
Mobilization and Spreading the Message
“[T]he media have become the social space where power is decided,” social movement scholar Manuel Castells (2007) recently asserted. With the advent of user-friendly horizontal social networks, new forms of communication—community radio stations and the Internet—find expression (Juris, 2008). Text messaging and social networking sites have become spaces where social movements take shape, igniting uprisings from the Arab Spring to Occupy Wall Street. “[I]nsurgent politics and social movements are able to intervene more decisively in the new communication space,” notes Castells (2007). And this is perhaps why the powers that be tend to restrict these social networks in periods of social unrest (Burns, 2011).
This chapter considers the ways movement stories find audiences, build communities, and ...